Empire.Kred is designed to drive social media activity and interaction between players. A player's value increases, in part, as a result of activity on social media and their own verified blogs and rss feeds. In addition, a player's value increases through dividends paid-out by other members he or she has invested in. The social media activity of a player's investments also contributes to his or her in-game wealth. It is in the player's self-interest to follow, favorite, or otherwise contribute to the social media activity of those they invest in.
Players choose their own username (called a ticker) and activate their own portfolio in a virtual economy. The price of a player's shares depends on their stock market and social networking activity. Players can invest in and have their shares bought by other players, which will garner them a higher share price. Players are awarded Achievements for their actions, such as connecting their social identities (like Twitter). Players earn dividends from the other players they invest in, which are paid out as in points (called Eaves).
Social networks supported by Empire.Kred currently include Facebook, Twitter, Flickr, YouTube, LinkedIn, Foursquare, Instagram, Google+, WordPress hosted blogs and the player's own blog and RSS feeds.